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Our Current Challenges...

  • Unforgiving economic climate- No end in sight for economic struggles.
  • Drastic school budget cuts- Greatly reduced funding for extracurricular activities.
  • Learning a new paradigm- It's difficult to wean from dependence on public funding, and most schools and organizations have a lack of experience in overcoming this sort of struggle...

Major Categories of Fundraising:


  • Examples of fundraising products:

    • Candles
    • Calendars
    • Cookbooks
    • Customized Apparel
    • Discount Cards
    • Food, Candy or Sodas
    • Gift Cards
    • Scratch Cards
  • Selling Products

    • Choose a product that your audience needs at a price they can afford.
    • Choose a fresh idea/product that is unique for your particular fundraiser.
    • Numerous companies offer specialty type products that can be customized for your sports team, event, etc.
  • Product Fundraising Success Story

    Rural Indiana Mom’s success story about fundraising in a very small town…

    Play Audio:

    Jennifer VanBlair
    Mother, Fundraiser, Go-Getter


  • Examples of service-oriented fundraising:

    • Candles
    • Car Wash
    • Community Clean-up. Collect used items for recycling (cans/bottles)
    • Mow Lawns
    • Rake Leaves
    • Tree Trimming
    • Seal Driveways
    • Trash Pickup
  • Performing Services

    • Assess community needs.
    • What services can your group offer?
    • Win-win for your organization and your community.


  • Examples of facility signage:

    • Scoreboards
    • Fences
    • Gymnasiums
    • Benners
    • Print Materials - game programs, flyers, coupon booklets
  • Benefits of Electronic Sponsor Panels:

  • Sponsor Panel Success Story

    Play Audio:

    Tim Vane
    Youth Football Coach


  • Benefits of Online Fundraising:

    • Scoreboards
    • Potential to raise funds outside of immediate area
    • Not labor intensive for athletes
    • Little to no out of pocket expense
    • Easy for supporters to donate with minimal effort


  • Runs/Walk (5K, Relays)
  • Auctions
  • Bingo
  • Camps
  • Concerts
  • Fall Festival
  • Raffles
  • Tournaments
  • Talent Shows
  • Marathons (Math, Trivia, Jump Rope)
  • Zumba workout sessions
  • Bake Sales
  • Dance
  • Celebrity Event


  • Leverage local connections to any celebrities
  • Local sports stars, political/business leaders, military heroes, musicians, writers, movie stars, TV/radio personalities - almost anybody within the community who is influential
  • Combine celebrity appearance with dinner, auction, or other event

Getting Started...

  • Determine The Goal- What funds are needed?
  • Research Options for Fundraising- Pick a fundraising category.
  • Create a Plan- Determine your time frame as well as roles and responsibilities
  • Recruit Team
  • Marketing/PR
  • Ready...Set...GO!

Fundraising Resources

  • Fundraising For Sports


    Resources include:

    • Tips and Advice
    • Fundraising Products Guide
    • Success
    • Subscribe to e-newsletter
  • Association of Fundraising Distributors and Suppliers


    Resources include:

    • FAQs
    • Fundraising Handbook
    • Tax Law information by state
    • Subscribe to e-newsletter
    • Fundraising Report Card (questions to ask potential fundraising companies)
    • Model “Thank You” letters for supporters
  • PTO Today


    Resources include:

    • PTO Today's Yellow Pages, including hundreds of resources for your fundraising needs
    • Strategies and Planning information
    • “How-To” advice for revitalizing a “sagging” fundraiser
    • Finding and winning grants
    • “Idea Bag” – tips shared by readers
  • eFundraising


    Resources include:

    • Largest fundraising company in North America, with 44 years of experience and $3 billion raised
    • Specialize in magazine, gift, and food programs
    • Set up your own online account
    • Online reporting available
  • Innisbrook


    Resources include:

    • 29 years of experience
    • Specializing in school supplies, gourmet foods, chocolate bars, etc.
    • EZ Order Entry reduces volunteers’ work by up to 60%

    Contact: Nancy Eagle - (859)806-5030

  • Campaign Sports


    Specializing in electronic fundraising for athletic programs

    Contact: Peter Hager - (877)511-1555

  • Hunter Athletic Consulting


    Specializing in fundraising for athletic programs...THINK BIG!

    Contact: Dave Hunter - (404) 421-2105

  • Fundraiser Help


    Great site for gathering ideas and resources

    Contact: (866) 884-8804

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