Fundraising Tips and Resources

Our Current Challenges...

  • Unforgiving economic climate- No end in sight for economic struggles.
  • Drastic school budget cuts- Greatly reduced funding for extracurricular activities.
  • Learning a new paradigm- It's difficult to wean from dependence on public funding, and most schools and organizations have a lack of experience in overcoming this sort of struggle...

Major Categories of Fundraising:


SELLING PRODUCTS:

  • Examples of fundraising products:

    • Candles
    • Calendars
    • Cookbooks
    • Customized Apparel
    • Discount Cards
    • Food, Candy or Sodas
    • Gift Cards
    • Scratch Cards
  • Selling Products

    • Choose a product that your audience needs at a price they can afford.
    • Choose a fresh idea/product that is unique for your particular fundraiser.
    • Numerous companies offer specialty type products that can be customized for your sports team, event, etc.
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  • Product Fundraising Success Story

    Rural Indiana Mom’s success story about fundraising in a very small town…

    Play Audio:

    Jennifer VanBlair
    Mother, Fundraiser, Go-Getter


SERVICE-ORIENTED FUNDRAISING:

  • Examples of service-oriented fundraising:

    • Candles
    • Car Wash
    • Community Clean-up. Collect used items for recycling (cans/bottles)
    • Mow Lawns
    • Rake Leaves
    • Tree Trimming
    • Seal Driveways
    • Trash Pickup
  • Performing Services

    • Assess community needs.
    • What services can your group offer?
    • Win-win for your organization and your community.
  • Service Fundraising Success Story

    MULCH MADNESS

    Play Audio:

    Mark Goldberg
    FundraisingForSports.com


SPONSOR FUNDRAISING:

  • Examples of facility signage:

    • Scoreboards
    • Fences
    • Gymnasiums
    • Benners
    • Print Materials - game programs, flyers, coupon booklets
  • Benefits of Electronic Sponsor Panels:

  • Sponsor Panel Success Story

    Play Audio:

    Tim Vane
    Youth Football Coach


ONLINE FUNDRAISING:

  • Benefits of Online Fundraising:

    • Scoreboards
    • Potential to raise funds outside of immediate area
    • Not labor intensive for athletes
    • Little to no out of pocket expense
    • Easy for supporters to donate with minimal effort
  • Online Fundraising

    Play Audio:

    Peter Hager - Founder
    CampaignSports.com


EVENT FUNDRAISING EXAMPLES:

  • Runs/Walk (5K, Relays)
  • Auctions
  • Bingo
  • Camps
  • Concerts
  • Fall Festival
  • Raffles
  • Tournaments
  • Talent Shows
  • Marathons (Math, Trivia, Jump Rope)
  • Zumba workout sessions
  • Bake Sales
  • Dance
  • Celebrity Event

CELEBRITY-BASED FUNDRAISER:

  • Leverage local connections to any celebrities
  • Local sports stars, political/business leaders, military heroes, musicians, writers, movie stars, TV/radio personalities - almost anybody within the community who is influential
  • Combine celebrity appearance with dinner, auction, or other event


Getting Started...

  • Determine The Goal- What funds are needed?
  • Research Options for Fundraising- Pick a fundraising category.
  • Create a Plan- Determine your time frame as well as roles and responsibilities
  • Recruit Team
  • Marketing/PR
  • Ready...Set...GO!


Fundraising Resources